How to Find a Hot Niche Market
Discovering profitable niche markets is the most important task on every internet businessperson’s “must-do” list. The following system will help you find a new niche every time. Use it and prosper.
Brainstorming
Brainstorming has to be done with a very open mind. The idea is to seek topics that are outside your current area of interest. Possibly the best way to activate your imagination is by scanning blogs.
Bloggers come in all shapes and sizes, and you’ll find blogs on virtually every topic imaginable. Best of all, bloggers will tell you what’s hot, unwittingly giving you fresh, timely market information.
Begin by spending some time reading random blogs from a blog directory like BlogCatalog.com or Blogarama.com. Simply scan the blogs randomly and you’ll see blogs covering hundreds of unique topics – many of them you’ve never considered. Write down the ones that you find interesting – those are your potential niches. Don’t filter or judge them. Just write them down. That is the essence of brainstorming.
Research the Keywords
Once you have a list of several possible niches, the next step is to find out what keywords and keyword phrases people are using to search for this and related information via the major search engines. NicheBot.com, for example, is an excellent website that helps you see what’s up with a particular keyword or phrase. Give NicheBot a topic from your list, and it will return the related keywords and phrases that people are searching for.
It can take a while to get the hang of it, but once you’ve mastered it you’ll be able to create large lists of highly effective keywords. Once you’ve chosen a few dozen related keyword phrases, save the list. If you don’t
find very many related keyword phrases, then chances are there isn’t much potential here – people aren’t doing searches using those words – and you should start over with another topic from step one.
Brainstorming, Reloaded
Read through the lists you just generated. Some of the words and phrases are going to trigger ideas for other niches you’ll want to explore in the future. Take the time to write these new ideas down, and save them for later reference. It’ll save you time the next time you decide you need fresh territory.
Niche Analysis
If you used NicheBot to look for keywords, then the results also included an approximation of how many times each of them was searched for during the past month. We’ll be using that number, representing the amount of search engine traffic, with the actual number of websites that are already coming up for these keywords.
Begin by taking your keyword list and do an “exact phrases” search on each of them at Google (surround your keyword in quotes). Write down the number of results Google brings back for your search. Then compare the number of monthly searches for each phrase to the number of Google results.
You will very likely discover that some of your keyword phrases have great monthly traffic, but they don’t have very many results in the search engines. Look for a niche that has several keyword phrases with a large number of monthly searches, but a low number of results in Google. That’s your niche. Now you can exploit it with your next project. If you don’t find a niche, then go back to the list you created in step one and repeat the process.
The system above has proven to be a very effective method for uncovering profitable niches. Use it today, and you’ll be on the road to niche marketing success.